Using Video as a Web Traffic Generation Tool

Using Video as a Web Traffic Generation Tool

Video is now a highly favored web traffic generation tool. They are an alternative and also a complement to Search Engine Marketing.

Web traffic is now one of the most highly promoted services in Internet Marketing. Marketers have come to appreciate the fact that even if they have the best offer in the world, if no one sees it, there will be no sales. Even a terrible, low converting offer can make sales if it gets enough people to view it. If we have a website and no one visits, we will make no sales and no one will opt into our subscriber form. For marketers, web traffic generation makes all the difference.

Video marketing in particular, is growing as a big source of web traffic generation. Why is this?

Google Search Engine Traffic

Up to about a year ago, search engine marketing was the ‘goose that laid the golden egg.’ This was for good reason. It was free and a top position could guarantee crazy sales figures. Of course the quantity of sales depends on the keyword that sent people to your website/offer.

Because it was such a rewarding web traffic generation tool, marketers abused Google search by figuring out what made articles reach the top of search engine rankings. These marketers then abused the system, resulting in keyword stuffed, poorly written, sometimes spun articles that could barely be read.

Google could not afford to let their search dominance fall, so they had to do something. Poor, irrelevant search results can mean several things. Some searchers may run to competitors Bing (Microsoft), Yahoo or any of the hundreds of other search engines.

Irrelevant results could mean disaster for Google’s contextual advertising network, Google Adsense. For the system to work there has to be good content. Google’s algorithm reads the context of the content and serves relevant ads. This contextual relevance affects conversions of the ad. Google therefore had to keep up a high standard of content.

Google therefore keeps updating their algorithms without notice and without giving exact specifics. This is intended to ensure that only content of high standards make it to the top. The result is that you may be making $10 grand daily and then Google updates. After that, you drop way off the front page and start making nothing the next day! A new web traffic generation tool had to be found.

Google is now so on top of the game, their updates keep coming. First there was the Panda, then the Penguin updates at the time of writing, there is rumored to be a Penguin 2 update on the Horizon. This is set to destroy many more sites.

So, as soon as Google issues an update and we figure out what they want, they drop another one. Marketers got tired of trying to figure out this Search Engine Optimization (SEO) thing. They started to run from SEO and look elsewhere for traffic. Internet Marketers found a good web traffic generation tool in online videos.

Free Web Traffic

Videos are a good source of free web traffic. YouTube has over half a billion users and growing. It is expanding rapidly as the mobile revolution unfolds. More people have access to internet connection and devices. Google has been gracious enough to allow a link in the video description, and this is what has turned into a free web traffic generator.

Note that there are many smaller video hosting sites besides YouTube, giving even more web traffic video sources.

Video Views

Marketers now place emphasis on getting up their video view count. The more persons watch the videos, the more are likely to click the link back to offers or websites. This will bring increasing web traffic.

Keyword Optimization

Marketers also focus on keyword optimizing videos. This is done by having the keyword in the title, description and tags. This ensures that a visitor searching the video site will see the video in search results. It will also increase chances of the video showing up in Google search results. The SEO for video site also works for Google search.

There is also a strategy for getting free traffic by optimizing keywords for a popular search term. This term is related to something we are promoting, but not what we are actually promoting. What we do is say: “you don’t need this (popular search term) if you have this (our offer).” This can generate web traffic and increase sales.

Marketing By Video

A good, relevant video can bring lots of web traffic. Audio and video combined can be a good traffic pulling strategy. People watch marketing videos because they are looking for information or an answer to a problem. If the video leads to the information or to the solution of the problem, chances are, the visitor will follow the link. This video will then become a great web traffic generation tool.

Tube Launch

Videos have become such a popular web traffic generation tool, big companies are now paying individuals to host video on their own (the individuals’) accounts. This is what Tube Launch is all about.

Video Spin Blaster

Marketers have been enjoying so much success with marketing by video, that they are automating the process by spinning videos (just like text) for submission to numerous video sites.

Epic Traffic Ninja

Epic Traffic Ninja shows how to get crazy amounts of traffic for your lists by automating the video marketing process. It shows members how to create, distribute and rank videos rapidly for big web traffic generation.

Videos For Web Traffic Generation

Videos are increasingly being used for web traffic generation. They are not going anywhere anytime soon. They will remain a favored web traffic tool. Let us hope that the trend does not continue where marketers start abusing videos. YouTube is owned by Google, so any such abuse will see videos being restricted as a favored web traffic generation strategy.

Why Build A Niche Video Site?

Building a niche video site is one way of making money online. Marketing By Video will look at this type of website as one way of earning from advertising. Take a look at our recommended niche video site builder.

A niche video site is a website whose posts consist mainly of one video along with some text. The video is the highlight and posts are closely related to a selected niche.

These niches are found in the same manner as the content based articles, by using keyword research. Narrowing down the video sites to specific niches will get us targeted visitors and advertisements.

Videos have become in many ways the freshest and most relevant content of the web, the search engines are frequently favoring video content in their search results. Having a website with total video content can pull lots of traffic.  This traffic can be converted into cash by using several monetizing methods. These include:

1. Affiliate Ads
2. Google Adsense Ads
3. Text Links

Affiliate Ads

Placing affiliate ads that are related to our keyword is one way of earning from our niche video site. Amazon ads in particular, are a popular choice because of their high conversion rate and massive product base. There is an Amazon product for almost every niche.

We can also join Commission Junction free and get thousands more choices. Commission Junction products also convert well.

For digital products niche video site, we need not look further than Click bank. This is the world’s number one source for digital products.

Of course there are many other sources of affiliate ads to promote. You may already be a member of other affiliate networks.

Note that on a niche video site, it is best to use text based ads. The video is graphic and having a banner ad will cause a competition between the ad and the video.  Text based ads compliment the video and will stand out enough to be noticed. Banner ads can be used on a niche video site, but we must be careful not to overdo it.

Google Adsense Ads

Google Adsense contextual ads are a perfect monetizing strategy on our niche video site. Google will smartly discover the exact context of our video site and send advertisements closely related to our site’s theme. This gives us highly targeted ads which increases the likelihood of conversion. As with affiliate ads, it is best to uses text ads on our niche video site.

Text Links

Simple text links to other websites or offers can provide another source of income from niche video sites. As previously stated, because the site is high in graphics, the text will stand out.

Building a niche video site can be time consuming. We have to build the site and find a theme. Then we reach the most time consuming part, which is searching for the related videos and creating the video posts.

Niche Video Site

There is a product called Niche Video Site Builder that does it all for us. It provides the themes, finds the videos related to our keyword and creates the posts on auto-pilot. Best of all, it can be used on unlimited sites, so we can build an army of niche video sites. Guess what? It is dirt cheap. Find out more about Niche Video Site Builder.