Marketing By Video

Marketing by video is a relatively new tool used by internet marketers. This is quite surprising, considering the impact that video has on the human senses.

Google Search

Internet marketers had under-utilized marketing by video because of Google, the king of search. Google had placed emphasis on written content. This meant written articles to clearly explain particular keyword based topics.

Smart Internet Marketers also included videos as a means of further explaining or demonstrating what was written. The big emphasis was on the written content and marketing by video was not a priority.

Little did we know that when Google bought YouTube in 2006, this would start a revolution in internet marketing. Marketing by video gradually became more important as viewers flocked to YouTube.

YouTube

YouTube is by far, the largest online video sharing site. Anyone can have their own video channel and post videos for the world to see. It is totally free and it is now the second largest search engine on the planet, second only to Google.com. Anywhere there are lots of people grouped together, smart marketers will also be there.

Google and Internet Marketing By Video

With this tremendous potential, it is no wonder internet marketing by video is on the rise. Google itself is pushing video marketing by placing more videos in search results. I received my inspiration for writing this blog after searching for a keyword and the top 10 results were all videos. As marketers, we can no longer rely on text based content. We have to also market through videos.

Google has made it easy for internet marketers by allowing a link in the description of the videos. This link back to the video owner’s website or product is a valuable marketing tool. I have personally watched videos and cannot wait to find out more. I search for the link as soon as I am sold on the videos content. Such is the compelling pull of marketing videos .

A video that gets 10 thousand views gives 10 thousand opportunities for someone to click through to your blog, website or offer. That is why it is essential that we learn marketing by video.

Television Advertising Costs

There is no other marketing tool that has greater influence on a person than audio-visual material. There is so much information that can be conveyed in a 30 second commercial. The cost of a Super Bowl 30-second television advertising spot hit $4 million this year! This illustrates the value of marketing by video to a worldwide captive audience.


Viral Effect of Videos

Video sites allow you to share videos by allowing anyone to embed them in their web page. If your video finds favor in the eyes of another user, your video with your link will be in that person’s webpage. If this trend trend multiplies, this results in a viral spreading of the video.

Social Media Videos

With the rise of Facebook, Twitter, LinkedIn, Pinterest and other social networking sites, social sharing of videos is now a big deal. With over 1 billion users, Facebook is an internet marketer’s dream. The potential effect of sharing a video between so many potential viewers cannot be ignored. Marketing by video, especially on Facebook and Twitter is now a necessary internet marketing strategy.

A social network is where your video easily gets viral. Let us give an imaginary example on Facebook. John who has 1000 friends shares with Molly who has 2500 friends. One or more of John’s other friends do the same. One or more of Molly’s friends also share with their friends. The trend continues and before you know it, your video goes viral, resulting in thousands of views. That is the power of marketing by video. These results cannot be easily achieved by using written content.

Product Launches Videos

Over the past few months, there has been a new increasing trend towards using videos in product launches. In previous years, the landing page was made up of brightly worded text and a video or two to support the text. Now many of the new landing pages are nothing but video.

There is a strategy to run the video for a while, then at a set time during the video, a ‘Buy Now’ button appears below the video. It is calculated that by then you should have been convinced.

Marketers use the best audio/visual material to convince buyers in a way written words cannot. I remember watching the launch of Turnkey Commissions and could not wait for the ‘Buy Now’ button to come up. I actually broke out in a sweat! This has never happened to me while reading the text based landing pages. Marketing by video is here and it is here to stay.

Marketing By Video

Marketing by video is here to stay. It utilizes text, audio and visual stimulation to provide the best mass marketing tool available. It is far superior to text based, written content. The written word cannot explain or captivate like a simple video can. If you have not started the transition to videos, now is the time to start.

Serious about marketing by video, you need look further than EasyVideoSuite. This is a complete suite of video marketing tools that provides the most powerful features, yet with drag and drop simplicity. This is the ultimate tool for marketing by video.